THE MUM –
We help mums build and launch small businesses that they love.
MW. is run by mums. We understand and appreciate the desire you may have to work, have a creative outlet outside of being a mum, pursue your dream to launch a brand and gain financial freedom while maintaining the flexibility to spend time with your children.
When we work with mums in our ‘idea to launch’ sessions, our approach is organic. We focus on you, your story, and your dreams, and translate this insight into a business that best serves your customer + generates money.
Idea-To-Launch
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Our ‘idea-to-launch’ programme is all about you! The first step is to focus on knowing your story, your goals, and your vision. We also look to understand what influences you – past + present – and take this information to create a solid foundation on which you can build your business. Our aim throughout this process is to:
Help you build a small business that you love and that is uniquely yours.
We strongly believe you can only accomplish this by looking internally rather than copying what is already out there. Only then can you take inspiration from outside influences like social platforms and other brands.
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The second phase of our ‘idea-to-launch’ programme is focused on the following:
Developing your big idea.
In a nutshell, phase two is all about setting up proper systems to manage your cash flow, marketing, and human resources (to name just a few). We believe that to be a successful small business owner. You must have a structure that functions outside of who you are as the owner.
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Congratulations. You now have a small business on your hands! This last phase of the ‘idea-to-launch’ journey focuses on ensuring that everything we have put in place works as intended.
ADDITIONAL SERVICES +
MW. has prepared some additional services that are bespoke to your needs. We are excited to share these with you and discuss how they can help you.
BONUS
MW. will help you trace how your self-care shows up in your success as a small business owner.
We have identified that a sense of shame (or feeling of time-wasting) is often associated with prioritising self-care as mothers who run businesses. We have been guilty of the same. But, it has been proven that when we take the time to look after ourselves – exercise, rest, do our hair – we feel more confident and are more willing to go out and meet potential clients. In our last phase of the ‘idea-to-launch’ programme, we will also discuss the ways that you can ‘put yourself first’ so that you can continue showing up more happily and productively within the business and in your family.
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You could do it alone, and if this is the state of mind that you are currently in, then we highly encourage you to do that. The ‘idea-to-launch’ programme is formulated for mums who are ready to take action with the guarantee that in a few stages, their business idea will be launched and available for their ideal customer. Through this process, you will learn from our years of experience, mistakes and insights with the added bonus of being guided by MW through each stage. If you are ready to take the plunge and go from idea to launch then lets set up a coffee date and get those goals met!
What Clients Are Saying
“I thought I knew my vision and my purpose in building my business, but MW. took everything out of my mind and helped me write my story from zero.
— Susy
“It turned out that I had not a clue of where I was going, but after a couple of sessions with MW. everything started to look clear on my way.”
— Susy